Market Research: What do Operators Think Customers See as the Most Important thing When Ordering on a Food Delivery App?
- 31% of respondents feel that speed is the most crucial aspect of a food delivery app.
- 23% of respondents saw the cuisine type as the most critical factor.
- 23% of respondents believe that brand recognition is the most important aspect.
- 23% of respondents see price as the most important factor on a food delivery app.
In all the polls conducted; Poll 3 triggered an equal response.
Large food delivery operators invest heavily in big data to identify consumer buying habits. But the respondents in this Poll come from a broad range of industries — many without access to detailed consumer insights.
Price may not be a driver for high-end niche operators like La Deli Robuchon or glitzy Chinese Mayfair restaurant Hakkasan. But, the majority of food app users are highly price-sensitive.
“Price is definitely the No1 overall consideration based on my experience at Deliveroo”, claims Charlie. “Free delivery and special offers are pretty vital to attract attention. The speed of delivery is also important. Most users will hesitate to order food if the delivery time is longer than 32 minutes.”